Every business starts with an ambitious dream driven by a personal story. We wanted to put small business owners in the spotlight and showcase how Chase for Business helps real people run real businesses with business banking that feels personal.
After a selective casting process of interviewing hundreds of businesses, we discovered Girls Who Do Interiors (GWDI)–an interior design firm led by three young Latinx women based in Miami. An ambitious group of women bringing a fresh perspective and approach to interior design, Daniela Purriños, Yaileen Obregon and Jennifer Perez defies the odds of what it takes to be a young buisness owner.
A nationwide takeover, we shared GWDI's story beyond film through OOH, Radio, print, social, display, and more.