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ADCOLOR is an organization that champions diversity and inclusion within creative industries. For the 15th annual conference, we were tasked with creating and launching its newest platform.
Pull Up is a call to action for our communities and allies to mobilize together and show up for one another. It's to recognize that one group's struggles are all of our struggles. |
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Part of the campaign was an artist series, where we tapped diverse creatives for their visual interpretation of the conference theme Pull Up. I got to create a design that was produced into merch for the conference.
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In my design, Pull Up is interpreted in a visual form of Konglish–the combination of Korean and English. The Korean translation of Pull Up reads let’s go together, fighting (우리 함께 가자, 다 같이 파이팅), where the Korean alphabets simultaneously spell out the English phrase. Konglish is commonly used within the Korean American community, and fighting (파이팅) is a Korean word of support and encouragement.
The design was the fastest sold out item at the conference. |
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We introduced the new platform with an interactive film that provided a direct way to take action. The 200+ clickable dots throughout the film links to an initiative from historically excluded communities, allowing viewers to donate, subscribe, follow, and purchase on the spot.
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In addition to the film and merch, we created a wide range of work for the conference from branding to social, website, and more.
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