It's not everyday that you get to create an entire new brand from scratch. With GoodGood, that's exactly what we got to do. After identifying the need for a new brand to carry their dog and cat products, we helped Central Garden & Pet create and launch GoodGood.
GoodGood is a pet and human wellness brand that is all about helping your pets. We don't know everything that our pets are thinking or feeling. Or why they do the things that they do. But we do know that when we get things right and help our pets feel good, it makes us feel good too. Because what's good for them, feels good for you.
With thirteen pets on seven practically built sets, we created six films, countless cutdowns, GIFS, stills, social content, everything in between and beyond.
Two years in the making from the brand conception to its launch, we were part of every process to bring GoodGood to the world. From inventing its name, visual identity, and brand ethos, to its launch film, website, social, and more.